A Novel Reprise Relating To Health


Black Suede Studio Made the Bold Decision to Move Production Out of China & It’s Not Looking Back The Black Suede Studio brand first launched in Canada in 2018 with shoes initially produced in China. Now, the label has made some major changes to its price points and production, and it’s reaping the benefits. Just a year after its launch, founder and president Kris Avakian transitioned the company’s manufacturing to Brazil in order to increase the product quality and craftsmanship. Jamie Nordstrom on Why Nordstrom Anniversary Sale 2021 Is a 'Time to Celebrate,' NYC's Comeback & the Appeal of Asos “I made the decision because of me as a consumer. I know that I don’t like seeing ‘made-in-China’ when I buy,” he said. “I wanted the brand to offer amazing quality shoes, 30% cheaper than the brands we’re competing against.” Black Suede Studio’s fall thigh-high boot. - Credit: Courtesy of Black Suede Studio Avakian originally launched with contemporary price points. He now sees luxury brands such as Wandler, Staud and Cult Gaia as competitors, with his shoes retailing from $248 to $568. According to Avakian, Black Suede Studio doubled its profits in 2020 compared to 2019. He credits the product quality, large assortment and an aggressive push — despite uncertainty during the pandemic — to the substantial growth. The brand’s main market also shifted from primarily Canada to the United States during this time. The Middle East and Europe are also points of growth. “Where a lot of brands were stepping back, cutting down on seasons, we really pushed to keep creating amazing collections, perfecting our production, going after the customers and just making sure we were in everyone’s face,” he explained. A look at the Marisa ankle-strap sandal for fall ’21. - Credit: Courtesy of Black Suede Studio Part of the sales gain came from the brand’s wholesale strategy, which counts for 80% of the business, while 20% comes from its direct-to-consumer e-commerce site. Partners include Revolve, Neiman Marcus, Harvey Nichols and Bloomingdale’s. As of this season, Nordstrom introduced the revamped Black Suede Studio online and in 10 stores. With COVID-19 still surging , Avakian said he’s not concerned with whether or not shoppers return to stores as most partners offer online platforms and share inventory with its stores. He also hasn’t faced shipping delays since moving to Brazil, however, there has been material shortages from suppliers, which has prolonged production in some cases last year. As for product, Black Suede Studio is making its mark with a vast offering, which includes 180 SKUs, ranging from sandals to boots in a variety of heel heights. And although comfort has proved to be the No.


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Nevin Harrison trains during a canoe sprint session at the Olympics. Staying out of the water was. “The balance is so difficult,” she said. “It took me two years to consistently not fall in. You have to figure that out before you even think about going fast.” By age 17, she was going fast enough to be a world champion. There are sports the United States is good at and sports that it is not. It is pretty safe to say that canoeing and kayaking fit in the second category. At the last world championships in 2019, out of 30 events only one American even advanced to a final. That paddler was Harrison, who won the gold medal in the 200-meter canoe race. Suddenly the United States, of all places, had canoeing’s brightest young star. Harrison, now 19, was a standout in soccer, softball and track while growing up — sports more typical for a young American with athletic talent. But misfortune made her turn her focus to canoeing. She began feeling hip pain at age 14. Hip dysplasia was diagnosed, a condition in which the hip socket does not connect correctly with the thighbone. “A doctor said there was no way I was going to compete in sports again,” she said. “That was super devastating for me. I had only ever hoped to be an athlete.” Running and sports that involved running were hard on her hip, so she turned her focus to canoeing.